PRAISE FOR MEASURE WHAT MATTERS
FOREWORD Larry Page, Alphabet CEO and Google Cofounder
How OKRs came to Google, and the superpowers they convey.
Andy Grove creates and inculcates a new way of structured goal setting.
3 Operation Crush: An Intel Story
How OKRs won the microprocessor wars.
4 Superpower #1: Focus and Commit to Priorities
OKRs help us choose what matters most.
Brett Kopf used OKRs to overcome attention deficit disorder.
Jini Kim’s personal commitment to transform health care.
7 Superpower #2: Align and Connect for Teamwork
Public, transparent OKRs spark and strengthen collaboration.
8 Align: The MyFitnessPal Story
Alignment via OKRs is more challenging—and rewarding—than Mike Lee anticipated.
Atticus Tysen uses OKR transparency to fortify a software pioneer’s open culture.
10 Superpower #3: Track for Accountability
OKRs help us monitor progress and course-correct.
11 Track: The Gates Foundation Story
A $20 billion start-up wields OKRs to fight devastating diseases.
12 Superpower #4: Stretch for Amazing
OKRs empower us to achieve the seemingly impossible.
13 Stretch: The Google Chrome Story
CEO Sundar Pichai uses OKRs to build the world’s leading web browser.
CEO Susan Wojcicki and an audacious billion-hour goal.
PART TWO: The New World of Work
15 Continuous Performance Management: OKRs and CFRs
How conversations, feedback, and recognition help to achieve excellence.
16 Ditching Annual Performance Reviews: The Adobe Story
Adobe affirms core values with conversations and feedback.
17 Baking Better Every Day: The Zume Pizza Story
A robotics pioneer leverages OKRs for teamwork and leadership—and to create the perfect pizza.
OKRs catalyze culture; CFRs nourish it.
19 Culture Change: The Lumeris Story
Overcoming OKR resistance with a culture makeover.
20 Culture Change: Bono’s ONE Campaign Story
The world’s greatest rock star deploys OKRs to save lives in Africa.
RESOURCE 1: Google’s OKR Playbook
RESOURCE 2: A Typical OKR Cycle
RESOURCE 3: All Talk: Performance Conversations